Legislation can change and habits can change. Transcript: Consumer Judgements Performance Price ontime delivery number of SKUs one-click free shipping Judgment Best Value Best Selection More for Less Emotional Resonance First thing that comes to mind Trust Emotional Brand Performance Rational Amazon's logo says it all: A to Z In other words, Everything to Everyone Can they deliver on this promise? Brand Pyramid Consumer Feelings Brand Pyramid Consumer Brand Resonance Outline Recommendations Brand Salience Imagery Rational peace of mind no stress no worries trust Brand Imagery Brand Audit 5Cs STP 5Cs Customer Company Competition Collaborators Context Everyone with an internet connection and a wallet Customer-centric e-commerce: Prime Media-centric consumer electronics: Kindle Cloud-centric B2B solutions: AWS e-commerce: Wal-Mart, E-Bay Consumer Electronics: Apple, Samsung B2B: Microsoft, Rackspace Thousand of independent retailers and wholesalers.
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